about ireene
Ireene is a belgian clothing brand founded by interior architect Marie Soufflet. Her minimalist yet comfortable proposal is focused on a timeless style, a sustainable way of production and high quality materials. The design of the clothes, not tied to any temporary trends, is meant to be a possible answer to fast fashion, offering mostly unique and long lasting pieces for a daily casual elegance.
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/DSC5383_056430d4-1155-4c33-bb67-b4f2dbcd356f.jpg?v=1616244955)
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/DSC5084.jpg?v=1616244951)
slowfashion
Using only high quality upcycled fabrics from Italy, our handmade collection is designed and manufactured in Brussels by a small and local network. The reduced series crafted for each season allows for a constant evolution and renewal throughout the year.
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/DSC4470.jpg?v=1600613607)
details do matter
The essential shape of our clothes is reinforced by the straight cut of the models based on the « less is more » idea. The apparent minimalism is highlighted by ribbons, invisible openings or pockets and outside stitching. These subtle details invite us to understand the creative process in a surprising way.
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/DSC_0031.jpg?v=1616434343)
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/DSC02762.jpg?v=1616574322)
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/DSC02960.jpg?v=1616574322)
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/DSC5064.jpg?v=1616244954)
genderfluid
We want to distance ourselves from the classic gendered fashion by designing mostly unisex clothing. We ditched traditional clichés in favor of a playful and mixed collection, offering anyone to create their own identity.
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/DSC05817.jpg?v=1616434652)
the team
Marie Soufflet
Designer and Art Director
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/IREENE_PORTRAIT.jpg?v=1591348621)
Léa Tourneur
Modelist and Visual creator
![](https://cdn.shopify.com/s/files/1/0396/7687/0819/files/69565348_3189286787778699_2144466609568219136_o.jpg?v=1591349234)